A structured, practical programme guiding founders through the core concepts of market research, competitor mapping and demand evaluation — within the critical first 1,000 days of a business.
Informational Notice: This page is provided for informational and marketing purposes only. All content describes the nature of the programme and does not constitute financial, legal or investment advice. Individual outcomes depend on personal effort, market conditions and other factors beyond our control.
Feedback from people who have completed the market analysis module, shared in their own words.
"I joined the market sizing module in the second cohort. The framework they use for estimating addressable demand made it straightforward to structure my own research. It helped me present a clearer picture to my co-founder."
"The competitor mapping section was genuinely useful. I mapped six direct competitors using the template provided and spotted two positioning gaps I hadn't noticed before. The workbook format suits a busy schedule."
"I appreciated that the programme was structured around real timelines — not abstract theory. The customer segmentation exercises pushed me to define my audience more specifically than I had done previously."
Six specific characteristics that define how this market analysis programme is structured and delivered.
The programme breaks market analysis into four discrete stages across the 1,000-day window. Each stage has defined inputs, outputs and evaluation criteria.
Participants receive ready-to-use competitor mapping templates, customer interview guides and market sizing worksheets formatted for immediate use.
Content is designed for businesses in their first three years, where data is often limited and founder-led research is the primary source of market intelligence.
Each intake runs in cohorts of up to 30 participants, enabling structured peer discussion and review of individual market findings during sessions.
Examples, data sources and regulatory references are drawn from the UK business environment, making content directly applicable for Birmingham-area founders.
Participants complete structured milestone reviews at Day 100, 200 and 365, allowing them to compare initial assumptions against emerging market evidence.
How the Business in 1000 Days programme developed over the years.
The first cohort of 18 participants enrolled in a pilot curriculum focused on foundational market research methods for early-stage ventures in the West Midlands.
The Introduction to Market Analysis module was separated into a standalone four-stage curriculum, with dedicated workbooks and structured assessment criteria introduced.
In response to changing conditions, a remote-delivery format was developed and tested across two cohorts, retaining the cohort-based peer review elements in an online environment.
Programme content was updated to incorporate current ONS datasets and sector-specific UK market data sources, improving the practical relevance of research exercises.
Cohort capacity increased from 20 to 30 participants per intake following positive feedback on the peer review format, with two intakes per year now running concurrently.
Select your preferred options to see a summary of what your enrolment would include and an indicative price range.
Prices shown are indicative ranges. A formal quote will be provided after an initial discussion. VAT applies at the standard UK rate.
